Spearheaded by new research and the international bestseller “Born to Run,” the ‘barefoot movement’ is gathering pace. London’s first Barefoot Experience is dedicated to helping people rediscover natural movement, and better health, from the feet up.
In January 2010 Professor Dan Lieberman of Harvard University released his seminal research on the benefits of barefoot and the dangers of normal padded running shoes (Nature Magazine, “Tread Softly”) adding to a number of other scientific studies showing how underfoot shoe technologies are doing more harm than good.
Two months later, Galahad Clarks (owner of Terra Plana) wife had a baby delivered by Dr. Gowri Motha. She followed Dr. Gowri’s Gentle Birth method and had a wonderful natural birth. Galahad and Gowri hit it off and especially connected on the benefits of being barefoot and the positive health benefits of stimulating your soles!
After a reflexology session in her St. Johns Wood clinic over an ayurvedic lunch, Galahad and Gowri decided to collaborate and bring her treatments directly to the public.
Terra Plana are creators of Vivobarefoot, the original barefoot shoe, with a patented ultra thin puncture resistant sole that gives all the benefits of being barefoot with protection. Terra Plana are proud to work with world’s leading barefoot running expert Lee Saxby as their main advisor on barefoot movement and an in store treadmill will give people a chance to try out ‘barefoot running’, get basic pointers from the staff, and attend running clinics from time-to-time.
Dr. Gowri Motha is an obstetrician and pioneer of water births and the gentle birth method in the UK. She advocates reflexology as an excellent all round treatment that promotes general health. Dr. Gowri was the first doctor in London to introduce reflexology as the treatment of choice for mothers in her care, in 1987.
Dr. Gowri’s experience with Terra Plana has led her to conclude that walking in Vivobarefoot shoes (with ultra thin soles) stimulates the reflexology points and was quick to conclude that mothers can enhance their health as they walk in the barefoot shoes.
Dr. Gowri’s team of health practitioners include reflexologists, an ayurvedic doctor, nutritionists and general health practitioners offering treatments to help ease common conditions like back problems and digestive disorders.
Come and enjoy the “Barefoot Experience”, kick off your shoes, release your feet, stimulate your soles and rediscover the joy of natural movement…
Where: 36 Kings Road, London SW3 / nearest tube: Sloane Square
To find out more about Dr Gowri and the Gentle Birth Method click here
Check out the full page shot of the Evo in August's Wired Magazine
Here's what they said about the Evo:
"The Evo is a lightweight (300g) flexible running shoe designed to feel as close as possible to going barefoot. It has an ultra-thin 4mm puncture-proof rubber sole and the upper is a combination of a breathable mesh and an elastic thermoplastic polyurethane cage"
Here's Asher Clark, of AMC Design talking about shoes, Terra Plana, sitting on the toilet and going barefoot.
Read the full interview on yankodesign.com
Here's a couple of the questions from the interview:
This is a question I've always wanted to ask the pro-barefoot camp. Many runners pronate or supinate and require corrective orthotics. Can these runners use the Evo comfortably?
Most people have been in shoes every walking hour of there life since they were kids and it stands to reason that if you jump out of your shoes and run a marathon your going to feel pain in places that you didn't even know existed. Absolutely, if you are new to barefoot you need to take it slowly and listen to your body, building up to longer runs and looking at improving your running technique with a like minded running coach. The?? hard soles of shoes actually cause a lot of foot problems and research shows that if you let you body move as nature intended, a lot of the problems you talk about can be corrected. For me personally barefoot just feels rite and perhaps is not for everyone but we were all barefoot once upon a time, right?
As head designer of Terra Plana, what inspires you? What do you do when you come to a creative block?
Am inspired to make things better…better to wear, better for the environment…just keep being better.
Vivobarefoot Lucy is reviewed 'Which Sneaker Is Right for You?' in September's edition of Curve magazine.
Here's what they said:
"Terra Plana Lucy – Everyday use. Since it's ultra light and flexible it makes a great travel shoe.
SPECIAL FEATURE Vivo Barefoot technology spreads your toes wide and flat, the way we were meant to be. You feel like you're walking barefoot, without the fear of pointy objects, filthy streets or your peeling pedicure.
SEXY FACTOR Terra Plana makes eco sexy.These babies are made with recycled materials and designed for posture alignment, but still super hip and urban. Walking on water, or at least feeling like you could."
Click to enlarge: http://www.terraplana.com/cmsimages/Curve.jpg