This may have been the wettest summer (UK) in over 100 years, but it was also our most successful… Read more…
“A true minimalist shoe with zero-drop soles and excellent ground feel.” Read more…
“Not a lot needs to be said about the Aqua Lites ground feel—it’s just really, really good.” – BirthdayShoes.com

Last night BBC1 aired the Panorama: The Truth About Sports Products. Shelley Jofre and British Medical Journal joined forces to investigate the truths behind sports products.
After unraveling the myths of sports energy drinks, Shelley Jofre focusses her attention on running trainers and the shoe industry that is dominated by padded shoes. Read more…
There’s more to sporting competitions than winning medals and crowd control. Sports push the boundaries of what the body, mind and spirit can achieve. An athlete performing at his/her best has the power to inspire.
Here are a few stories that have inspired us: Read more…
Our Barefoot Running Coach app is one of the Apps of the Week in today’s Sun newspaper.
Here’s what Dave wrote in the feature: Read more…
Here at VIVOBAREFOOT we take education very seriously and it is a central pillar in our business. We’ve created this Barefoot Running Coach app, in conjunction with Lee Saxby, to help spread the skill of barefoot movement and offer an accessible resource for everyone to use on their journey to becoming injury-free, natural walkers and runners. Read more…









