Here’s a classic TED Talk from Born To Run author Christopher McDougall. As one of the pioneers of the modern barefoot movement, Chris McDougall has been heavily influential in transforming barefoot running, from a marginal way of life enjoyed by a few, to the biggest transformation in running since the invention of jogging (thanks to Nike, circa 1972). Read more…

…or shouldn’t you? In May 2012′s Women’s Running Magazine Clara Tait poses the for and against arguments surrounding barefoot running.

Barefoot Running Expert Lee Saxby was in on the debate Read more…

Not everyone gets barefoot running the first time round – not the case for Lindsay Garric from OnMilwaukee.com, she got it straight away:

“One spin in these sneaks had me addicted. My VIVOBAREFOOTs (and the barefoot running program included) have singlefootedly reinvigorated my runs.” Read more…

“This is the real reason you never see Masai tribesmen wearing Nikes.” –  Beth Gibbons writing in Topsanté. Read more…

Were we Born to Run?  Opinion on the matter is strong and the scientific evidence is building from strength to strength. Whilst we may have been born to run, the invention and subsequent widespread use of the modern, padded running shoe has rendered the shocking statistic that 80% of runners get injured every year. Read more…

Uncommon Sense Interview with Galahad Clark from VIVOBAREFOOT on Vimeo.

The most significant breakthrough in 30 years to hit the shoe industry released.

While VIVOBAREFOOT has been a believer in “Barefoot is Best” since 2003, there is now scientific evidence to suggest this. Harvard Professor Daniel Lieberman has released his latest ground breaking research: Foot Strike and Injury Rates in Endurance Runners: a retrospective study.

Read more…