As the barefoot revolution continues we’re making inroads into the running community. The Evo, using VivoBarefoot technology, according to Stuff, is one of the 5 best running shoes for the London Marathon.
Here’s what they said about the Evo:
Unlike the others here, the Evos have no support or cushioning. This may sound like madness, but there’s a growing following for barefoot running-style shoes. They’ll take a bit of getting used to, but in theory they encourage you to run in a way that reduces impact and strengthens the muscles in the foot itself.
Wired: Thin flexible sole gives your foot freedom to flex while offering protection from cuts and scrapes. Look like actual shoes.
A nice introdcution:
“Terra Plana is a company that uses eco-friendly (and some recycled) materials along with different shoe assembly methods to minimize waste and use of glues and other chemicals. Their VivoBarefoot line is designed to approximate being barefoot, using a very thin puncture-resistant sole with minimal padding or arch support.”
Here are a few insightful lines about normal-to-barefoot running technique transition, using the Evos:
“The first thing I noticed when running in the Evos—and I noticed it whenever I jogged a little in the Lesothos as well—is that landing on your heels is not comfortable. I mean, I knew that barefoot running is supposed to make you strike the ground with the middle or front of your foot rather than the heel, but I kind of thought I’d been doing that all along in the Nike Frees. As it turns out, even the Nike Frees have a lot more padding in the heel than the VivoBarefoot shoes. So I was more conscious of how I was landing, and it did shorten my stride a little as expected. “
We recently collaborated with NYC Velo to do some cross-brand promotion. They kindly lent us a bike to place in our NYC store window and we exchanged discount coupons.
“A few months back, we had a few folks from the other side of the pond stop in looking for bikes to “hire” for the day. As it turns out, these Englishmen happened to work for the future-forward footwear brand, Terra Plana. With a boutique storefront a few blocks away on Elizabeth and a shared eco- sensibility, we immediately thought a collaboration of some sort was in order. We loaned TP a bike for their window (a beautiful green Civia Loring) and we also decided to launch a cross-brand coupon. If you’re in Terra Plana, check out the display, pick up a pair of new kicks in the process and grab up a coupon for a discount at NYC Velo. In turn, we’ve got discount coupons good for 20% off at Terra Plana!”
Here’s what the Telegraph said about the Isis:
Yoga, Pilates and other core fitness activities are traditionally practised barefoot. But if you are going to slip something on, make sure it’s lightweight and responsive to the movements of your feet. With a 3mm- thick Vivo Barefoot sole, these slippers allow you to feel the benefits of your workout without compromising on your sensory enjoyment.